South African startup Ekaya has launched to help property owners and tenants connect with one another, providing landlords with a platform on which to list property and tenants with a space to create a comprehensive renting profile.
Ekaya was founded by chief executive officer (CEO) Justin R Melville, chief technology officer (CTO) Rudolf Vavruch and chief operating officer (COO) Ruark Ferreira at the beginning of 2014, borrowing from online dating platforms in the way it operates.
“What we borrow from online dating is the way to make yourself look pretty,” said Melville. “So the idea of creating yourself a profile in the hope of netting someone of the opposite sex. In our equation, landlords are the ladies and tenants are the gents.”
Tenants use the platform to supply references, credit checks, earning power and criminal records to the landlord, cutting out the need for a rental agent and allowing landlords to browse suitable candidates.